From data to the app people use

2026-07-20

Before I wrote applications for a living, I read a lot of spreadsheets. Data analysis at Jukin Media, Power BI dashboards as a DBA, cold surveys and reconciliation work at university. Different jobs, same underlying question: what is this data actually telling us, and who needs to act on it?

When I moved fully into engineering (Node.js, TypeScript, React), that question came along. It's easy to build an app that stores data. It's much harder to build one that surfaces the right data at the right moment, in a form a busy person can trust at a glance.

So the way I think about a feature usually starts at the far end of the pipeline:

Working backwards from the human keeps the software honest. It's a habit I picked up staring at KPIs, and it hasn't let me down since.